Colette — Mewecycle Exhibition

Exhibition Identity. Colette Paris
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MeWecycle is an exhibition of fashion, furniture and products by designers who share the love of the bicycle and creative-recycling. 
The exhibition opened at the internationally infamous colette of Rue Saint Honoré, Paris on World Environment Day.
International designers commissioned for the exhibition include Richard Liddle (plastics), Nick Rawcliffe (skateboards), Pierre-André Senizergues (cassette ribbon) and Koji Kanayama (bicycle parts). Aiming high the exhibition hopes to inspire a global movement that reduces landfills while at the same time breathing new life into waste. The logo features bike chain links to a modified recycling motif with an added urban edge. 

It was important to maintain its global appeal and instant recognition, so Bow Wow also created a series of pictograms to illustrate the origins of each designer’s work, as well as posters and brochures using innovation and upcycling with vintage and modern materials.
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designed at Bow Wow International